文创产品开发 Cultural and Creative Product - 阿奇卡尔（天津）科技有限公司

Logan金刚狼充电冲击钻 “Logan Wolverine” Charging Impact Drill

客户：自研 Client：Self-developed / In-house R&D 服务内容：用户研究、产品定位、外观设计、结构设计 Service content：User Research, Product Positioning, Appearance Design, Structural Design 服务价值：是一种打破现有冲击钻的结构与功能形态的尝试，构建出全新的冲击钻人机交互关系。该人机交互方式使得用户钻孔工作的姿势如同拳击中的“直拳”，同时与“金刚狼爪”的攻击姿势一致，因此命名为：Logan 金刚狼充电冲击钻。 Service value：This is an attempt to break away from the existing structural and functional forms of impact drills, establishing a completely new human-machine interaction relationship for impact drills. This interaction method makes the user's drilling posture resemble a "straight punch" in boxing, simultaneously aligning with the attacking posture of "Wolverine claws," hence the name: Logan Wolverine Charging Impact Drill(Received Design Patent in 2024).

I’ m a Screw Driver 单手转轮换挡式电动螺丝刀 Single-hand Rotary Gear-shifting Electric Screwdriver

客户：自研 Client：Self-developed / In-house R&D 服务内容：用户研究、产品定位、外观设计、结构设计 Service content：User Research, Product Positioning, Appearance Design, Structural Design 服务价值：1.完善“电钻族”功能体系。与I’ m a Hammer，I’ m a Drill 共同构成具有相同产品DNA的电钻家族，形成电锤、冲击钻、电动螺丝刀的完成全屋日常施工维修的解决体系。2.完成“情绪价值”闭环。与I’ m a Hammer，I’ m a Drill 共同构成具有趣味性的“电钻族”，形成集电锤、冲击钻、电动螺丝刀的“工作、防身、娱乐”三位一体的趣味性电钻家族。 Service value：1. Completes the functional system of the "power tool family." Together with I'm a Hammer and I'm a Drill, it constitutes an electric drill family with the same product DNA, forming a comprehensive solution system for daily household construction and repair tasks involving electric hammers, impact drills, and electric screwdrivers. 2. Closes the loop on "emotional value." Together with I'm a Hammer and I'm a Drill, it forms an entertaining "power tool family," creating a fun collection of electric hammers, impact drills, and electric screwdrivers that integrates "work, defense, and entertainment" into one(Received Design Patent in 2023).

I’ m a Drill 肩托式一体化智能化充电冲击钻 Shoulder-mounted Integrated Intelligent Charging Electric Impact Drill

客户：自研 Client：Self-developed / In-house R&D 服务内容：用户研究、产品定位、外观设计、结构设计 Service content：User Research, Product Positioning, Appearance Design, Structural Design 服务价值：同I’ m a Hammer。作为更轻便的冲击钻，其适用场景更加面向家庭用户，与I’ m a Hammer一同构筑成拥有相同产品DNA的“电钻族”。 *2023年获得外观和实用新型专利 Service value：Same as I'm a Hammer. As a more lightweight impact drill, its application scenarios are more oriented towards home users. Together with I'm a Hammer, they form a "power tool family" sharing the same product DNA(Received Design and Utility Model Patents in 2023).

I’ m a Hammer 肩托式一体智能化充电电锤 Shoulder-mounted Integrated Intelligent Charging Electric Hammer

Client：Self-developed / In-house R&D 服务内容：用户研究、产品定位、外观设计、结构设计 Service content：User Research, Product Positioning, Appearance Design, Structural Design 服务价值：1.它重新定义了电锤的人机交互关系。通体的“枪械”造型与结构，配备伸缩式肩托，使得用户在钻墙时形成与肩托式步枪相似的射击（钻孔）位姿，可以充分利用躯干的核心肌肉群施加对钻头的推进力与控制力，将原本的“手推墙钻孔模式”转变为“橄榄球员前压冲撞模式”，最大限度的提升了工作效率，同时提升了可控性，拓展了电锤的适用人群。2.它具备智能化的位姿与钻深可视化模块。创新性的整合陀螺仪和红外测距电子模块，通过电锤壳体的顶部的皮卡汀尼导轨固定，使得电锤钻钻头的作业过程更为可控、更为透明。3.情绪价值的缔造者。买到它，不仅仅是买到了一把电锤，也是买到了一款“武器”，除了工作，它还能居家防身；当然，它亦可把你变成一个小顽童，不断的触发扳机，Wen~Wen~Wen，Biu~Biu~Biu（2023年获得外观专利）。 Service value：1. It redefines the human-machine interaction for electric hammers. The overall "firearm"shape & structure, equipped with a retractable shoulder stock, allows users to adopt a drilling posture similar to firing a shoulder-stocked rifle when drilling into walls. This enables users to fully utilize their core muscle groups to apply thrust and control force to the drill bit, transforming the traditional "hand-pushing-against-wall drilling mode" into an "American football player forward-leaning collision mode." This maximizes work efficiency, enhances controllability, and expands the suitable user base for electric hammers. 2. It features an intelligent posture and drilling

示教型“脑机”无人机设计开发 Teaching-type "Brain-Computer" UAV Design and Development

客户：天津某智能科技有限公司 Client：Tianjin Certain Intelligent Technology Co., Ltd. 服务内容：用户研究、产品定义、内部电子元件堆叠、外观设计、结构设计、样机制作 Service content：User Research, Product Definition, Internal Electronic Component Stacking, Appearance Design, Structural Design, Prototype Production 服务价值：为客户提供了一款结构轻量化、加工便捷、造型特征明显的示教无人机。对于用户而言，轻巧靓丽的脑机无人机在满足基础功能的同时，带来充分的情绪价值；对于客户（制造商）而言，符合DFMA准则的加工数据起到了降本增效的作用。 Service value：Provided the client with a teaching drone featuring lightweight structure, ease of processing, and distinct shape. For users, the sleek and stylish brain-computer drone not only meets basic functional needs but also provides ample emotional value. For the client (the manufacturer), the processing data compliant with DFMA principles has effectively reduced costs and improved efficiency.

单反相机“Fashion”系列通用型滤镜设计开发 Universal Filter Design and Development for DSLR Cameras - "Fashion" Series

客户：国内某知名滤镜销售商 Client：A well-known domestic filter retailer 服务内容：用户研究、产品定位、外观设计、结构设计 Service content：User Research, Product Positioning, Appearance Design, Structural Design 服务价值：为客户提供了一系列时尚风格的通用型UV滤镜。对于任何一位追求个性、注重设计、对科技和潮流文化敏感的用户，在该系列的通用型UV滤镜中，总会找到让自己眼前一亮的款式。 Service value：Provided the client with a series of fashion-style universal UV filters. For any user pursuing individuality, valuing design, and sensitive to technology and trend culture, they can always find a style within this series that catches their eye.

荣获2022年IF概念奖（2022 IF Concept Award winner）：集尘和垂直正位冲击钻（家用）

荣获2022年IF概念奖：集尘和垂直正位冲击钻（家用） 2022 IF Concept Award winner：Dust proof & vertical positioning impact drill（domestic）客户：阿拉自噶 Client: US 服务内容：用户研究、外观设计、结构设计 Service content: user research, appearance design, structural design 服务价值：1. 首先，它解决了公寓、办公室、咖啡厅在软装打孔过程中，特别是室内家具较多的情况下，带来的粉尘困扰。二是解决了非专业用户造成的钻壁操作误差，特别是避免了钻头的倾斜和偏移点。2. 它关注用户的室内环境，使冲击钻易于控制，给用户带来一种情感体验。3. 新颖美观，使冲击钻更加实用。4. 更实用，更美观，更注重细节。 Service value: 1. First,it's solve the dust trouble caused by the simple decoration of apartments, offices and cafes,especially under the condition of many furniture in the interior.Second,it’s solve the drilling wall operation error caused by non- professional user,especially avoid the lean and offset point of the drill. 2. lt's concerned with user's indoor environment and make impact drill easy to control,bring to them an emotional experience. 3. It's innovative and aesthetic,moreover,it’s makes impact drill more useful. 4. More useful,more aesthetic, pay more attention to details.

单反相机“致敬徕卡”通用型滤镜设计开发Universal Filter Design and Development for DSLR Cameras "Paying Homage to Leica"

客户：国内某知名滤镜销售商 Client：A well-known domestic filter retailer 服务内容：用户研究、产品定位、外观设计、结构设计 Service content：User Research, Product Positioning, Appearance Design, Structural Design 服务价值：为客户同提供了一款致敬徕卡经典款相机“巴纳克”的通用型UV滤镜。对于任何一位认可徕卡的用户而言，不论他是否拥有徕卡，依旧可以购买和使用该滤镜；该滤镜的最大创意点在于符合徕卡经典款的时代造型风格，同时内部的可旋转圆盘的造型、功能与胶卷更换面盘呼应，使得用户体验静态造型与动态效果的双重乐趣。 Service value: We have introduced a universal UV filter for customers, paying homage to the classic Leica 'Barnack' camera.For any user who appreciates Leica, whether they own one or not, they can still purchase and use this filter. The most innovative aspect of this filter is its adherence to the design style of the classic Leica era. Simultaneously, the design and function of the internal rotating dial echo the film changing dial, offering users dual enjoyment from both the static form and dynamic interaction.

单反相机简洁型&通用型滤镜设计开发 Design and development of universal filter for single lens reflex camera

客户：国内某知名滤镜销售商 Client: A well-known filter seller in China 服务内容：用户研究、外观设计、结构设计、生产加工设计、产品打样现场对接、装配 Service content: user research, appearance design, structural design, production and processing design,making samples,assembly 服务价值：为客户提供了具备量产确定性的产品整体落地方案，可适配市场主流标准镜头。该方案在造型美学，轻量化设计，手动便捷安装与拆卸三个方面，与市场现有产品产生显著差异。 Service value: We provide client with volume production scheme，which is suitable for market mainstream lens. This scheme is significantly different from the existing products in the market in three aspects: modeling aesthetics, lightweight design, manual easy installation and quick disassembly.

浙江省域品牌LOGO设计（2022年）The brand LOGO design of Zhejiang Province(2022)

该项目属于竞赛项目，由浙江省发起，主题为“诗画江南，活力浙江”。我司作为参赛者，将浙江省自古以来的人文自然元素：碧波和日出进行了灵动的表达，将“浙江”二字进一步演化为波动的江水，进一步凸显浙江省的经济和人文活力。 This project belongs to the competition, initiated by Zhejiang Province, with the theme of "Picturesque and Dynamic Zhejiang". Our company, as a contestant, vividly expressed the humanistic and natural elements of Zhejiang since ancient times: blue waves and sunrise, and further evolved the word "Zhejiang" into a fluctuating river, further highlighting the economic and humanistic vitality of Zhejiang Province.

上海城市形象标识设计（2022年）The LOGO design of Shanghai City (2022)

该项目属于竞赛项目，由上海市发起。我司作为参赛者，将上海市的标志性建筑：东方明珠，一大旧址建筑装饰，中式斗拱结构，西式立柱结构，支柱性产业（汽车、大飞机、船舶）五大元素进行了符号化提取，并且整合在“磁极”符号中，表示上海作为强大的经济和人文磁极，源源不断的吸引着国内的外人才在此发展事业。 This project is a competitive project initiated by Shanghai City. Our company, as a competitor, presents the landmark buildings of Shanghai: The Oriental Pearl Pearl, an old site architectural decoration, Chinese brackets structure, Western-style column structure, and pillar industries (automobiles, large aircraft, ships) are symbolically extracted and integrated into the "magnetic pole" symbol, indicating that Shanghai, as a strong economic and cultural magnetic pole, continuously attracts domestic and foreign talents to develop their careers here.

扑克牌包装&扑克牌JQK花色设计 Card packaging & Card JQK graphic(suit) design

客户：上海某扑克牌制造商（面向欧美市场） Client: A playing card manufacturer in Shanghai (for European and American markets) 服务内容：包装花色设计、JQK花色设计 Service content: Packaging graphic design, JQK Graphic(suit) design 服务价值：为客户提供了明显差异化的产品，使其在销售渠道和单价上占有一定的优势。 Service value: To provide customers with clearly differentiated products, so that they have a certain advantage in the sales channel and unit price.

三亚城市形象标识（2022年） The LOGO design of Sanya City（2022）

该项目属于竞赛项目，由三亚市发起。我司作为参赛者，提取出三亚市14种代表性元素，将它们整合在一个空间内，并且达到视觉上的平衡。这是一次有挑战的尝试。 The project is a competition initiated by Sanya City. As the competitor, our company extracted 14 representative elements of Sanya City and integrated them into one space to achieve visual balance. It was a challenging experiment.

茅台首届MBD（Moutai Beauty Design）设计大赛入围作品（专业组）

茅台首届MBD设计大赛入围作品（专业组） Shortlisted works（Professional group） of Moutai's first Design Competition（MBD）服务内容：为茅台开发一款面向海外市场的整套白酒包装（酒瓶、酒杯、分酒器、酒盒），进一步提升茅台品牌在全球的影响力。 Service content: We develop a complete set of liquor packaging (bottles, glasses, wine dividers, wine boxes) for MOUTAI.In order to further enhance the influence of MOUTAI brand in the world. 服务价值：以茅台为载体，输出享誉世界的敦煌文化载体——九色鹿（博爱、正义、美丽的化身）。鹿是全球文化属性中畅通无阻的受欢迎的符号，没有因文化属性差异而导致的象征歧义。鹿，特别是雄鹿，在西方文化中象征王者和高贵，也与茅台奢侈品属性的身份匹配。由此，面向海外高端烈性酒市场的概念设计——“九色鹿”陈酿酒质的飞天茅台由此诞生。 Service value: We use Maotai as a carrier to export the world-renowned Dunhuang cultural carrier - nine-colored deer (the embodiment of universal love, justice and beauty). Deer is an unimpeded and popular symbol of global cultural attributes, without the symbolic ambiguity caused by differences in cultural attributes. Deer, especially bucks, symbolize king and nobility in Western culture, which also matches the status of Maotai's luxury attributes. Thus, the concept design for the overseas high-end spirits market - "nine color deer" aged wine Feitian Maotai was born.

上海自由行APP LOGO设计（概念项目） Shanghai freeline app logo design (conceptual project)

服务内容：LOGO设计 Service content: logo design 服务价值：一款本地旅游（自由行）服务的APP，基于对该产品的定位关键词“触发即出发”，同时融合上海市区中心的地理特征（黄浦江湾穿而过），设计出这款APP LOGO。 Service value: An app for local tourism (free travel) service. It is based on the positioning keyword of the product "trigger and start", and integrating the geographical characteristics of the center of Shanghai (Huangpu River passes through the city).

上海自由行APP UI界面设计（概念项目） Shanghai freeline app UI interface design (conceptual project)

服务内容：UI界面设计、视觉设计 Service content: UI interface design, visual design 服务价值：该界面方案尽可能的符合创业团队的资源配置，同时有符合用户对产品界面品质化和细节化的追求。 Service Value: The interface scheme is in line with the resource allocation of the entrepreneurial team as much as possible, and in line with the user's pursuit of product interface quality and detail.

清华大学2017年亚洲大学联盟学生论坛品宣 Tsinghua University 2017 Asian University Alliance Student Forum product promo

客户：清华大学终身学习实验室 Client: Lifelong Learning Laboratory of Tsinghua University 服务内容：对象群体研究、视觉设计 Service content: object group research, visual design 服务价值：借鉴“星系”设计元素，凸显了“亚洲大学联盟”的全球化视野特征，向外界传达出仰望星空，脚踏实地期望寄予。 Service value: We learn from the design elements of "galaxy", highlight the global vision characteristics of "Asian University Alliance", and we convey to the outside world the expectations of looking up at the stars and being down-to-earth.

清华大学终身学习实验室官网UI界面设计 UI design of Tsinghua University lifelong learning laboratory official website

客户：清华大学终身学习实验室 Client: Lifelong Learning Laboratory of Tsinghua University 服务内容：交互设计、UI界面设计、KV主视觉设计 Service content: interaction design, UI interface design, kV main visual design 服务价值：为客户提供了良好的官网视觉效果，呈现出高等学府研究机构的理性的、典雅的特性；对于面向低龄用户的网站板块，则体现出鲜明悦动的视觉效果和使用感官。 Service value: We provide client with a good visual effect of the official website, it is showing the rational and elegant characteristics of research institutions of THU.For the young users, it reflects the vivid and pleasant visual effect and sense of use.

产品设计手绘图(Sketch)

在我们的日常设计工作中，头脑风暴阶段会产生大量的手绘图。而要达到这种手绘图的精细度和耗时程度其实是不小的，上述手绘图是本人临摹刘传凯先生的手绘作品。在日常设计工作中，这种精细的并且具有严谨透视关系的手绘图通常被计算机辅助设计所取代。但不可否认的是，在产品开发阶段，以及进行产品美学推广宣传时，这种精准的、富有充分表现力的效果图，可以在计算机效果图的大环境中引来企业和产品用户的侧目，是一种经久不衰的设计交流、表达以及宣传的手段（是AI无法取代的设计交流工具）。 In our daily design work, the brainstorming phase produces a lot of hand-drawn drawings. However, it is not small to achieve the precision and time consuming degree of this hand-painted drawing. The hand-painted drawing above is my copy of Mr. Liu Chuankai's hand-painted works. In daily design work, this kind of detailed and rigorous perspective of hand-drawn drawings are often replaced by computer aided design. However, it is undeniable that, in the stage of product development, as well as product aesthetic promotion and publicity, such accurate and expressive renderings can attract the attention of enterprises and product users in the environment of computer renderings. It is an enduring means of design communication, expression and publicity (a design communication tool that cannot be replaced by AI).

浙江乾元科学研究院LOGO设计（2022年）The LOGO design of Zhejiang Qianyuan scientific research institute（2022）

该项目属于竞赛类项目，由浙江乾元科学研究院发起，我司作为参赛者，提供以“乾元”两个汉字为核心设计元素，通过“表里如一，不言自明”的造型传达出电磁科学领域的地位特征、物理美学特征、行业和科研特色（电磁学领域中的下推式磁悬浮的实体化应用），实现“表里如一，不言自明”的电磁行业特征与科研特色。 This project is a competition project initiated by Zhejiang Qianyuan Scientific Research Institute. Our company, as a competitor, We provides two Chinese characters "Qianyuan" as the core design elements, and conveys the status characteristics, physical aesthetic characteristics, industry and scientific research characteristics in the field of electromagnetic science (the practical application of push-down maglev in the field of electromagnetics) through the shape of "consistent inside and outside, self-explanatory", realizing the electromagnetic industry characteristics and scientific research characteristics of "consistent inside and outside, self-explanatory".

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